Raashid Hooks: “True Elegance is Reserved”

At The Hooks Company we promote the simplicity of elegance. We all know elegance when we see it. Whether it be a fine pen, a crystal decanter, or beautiful shoes, what we are really captivated by is the level of refinement. We are drawn in by the clean lines, the vivid colors, the understated excellence.

True elegance is reserved. It’s pulling back when, should you choose to do so, you could go forward. It’s soft power. The simplicity of it comes in the form of allowing the pieces to speak for themselves.

The silhouette of a well made suit is a very powerful thing– the effects of which can, at times, strike people on a subconscious level. The key is to not get in the way of that by adding too many bells and whistles to the suit. What catches the eye is already in the garment and in trying to make your suit stand out you risk distorting the simple elegance that is the nature of suit.

By keeping it simple, precise, and with a keen focus on quality over quantity, you’re guaranteed the most impactful wardrobe. This is the Hooks Company approach. Our suits are very comfortable and meant to be lived in yet, they possess a refinement that says everything so that you don’t have to.

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Molaundo Jones

Molaundo is a New York native, visual artist and founder of The Clever Agency whose vision of The Intercontinentalist was born from an amazing stint living in London and exploring Europe.

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